Streaming
Live Streaming Technology 101: How It Works and Why You Need It
Maggie • Nov 21, 2024 • 7 min read
Streaming
The live streaming pipeline
A live stream moves through capture, encoding, transport, packaging, and playback. Each stage adds a little latency, so the goal is to keep the chain efficient without sacrificing quality.
Why businesses adopt it
Live video creates urgency and trust that pre-recorded content cannot. For commerce, it turns browsing into a real-time, persuasive experience; for support and training, it scales a knowledgeable presenter to unlimited viewers.
Where AI changes the equation
AI avatars and script generation let a single team run many live rooms at once, in multiple languages, without being on camera. That is the shift VRLIVE is built around.